Stop Copying
Silicon Valley.
Build
|
in Africa.
The only growth partner who understands African markets.
No US playbook. No guessing.
The 14-Day SaaS Audit
Not a generic sprint. A deep-dive built specifically for African SaaS.
Market Audit
We diagnose exactly where you're losing customers and why your current GTM isn't working
Days 1-3Growth Framework
We build a playbook designed for your market, stage, and competition
Days 4-7Quick Wins
We run 2-3 tests on your top growth channels and document what works
Days 8-14Real Numbers That Speak for Themselves
Most African SaaS Founders Are Leaving ₦0M+ on the Table Every Year
Here's the pattern we see over and over and the hidden leak costing you the most
WRONG TARGETING
Your ads reach people who look interested but never convert.
Most founders bid on broad keywords targeting "anyone interested in SaaS." But in African markets, your actual customers are much more specific. You're paying for unqualified clicks.
BROKEN ONBOARDING
Users sign up but never activate. They churn before they pay.
Complex first-time user experience, unclear value prop, too many steps before they see value, no onboarding email sequence, payment friction. We've seen this in 45+ African SaaS companies.
NO RETENTION SYSTEM
You're constantly hunting new customers instead of keeping existing ones.
Every customer you lose is a customer you have to replace. If your churn is 5% monthly and you don't fix retention, you're on a hamster wheel. Build for retention first, then scale acquisition.
You're playing blind. You don't know which leak is costing you the most.
Most founders guess. Some get lucky. Most don't.
The first 72 hours of our audit specifically diagnoses
EXACTLY which of these three is bleeding your revenue.
Then we show you how to fix it.
From "I Have No Idea"
to "This is Exactly What's Broken"
Most founders audit their own GTM and miss 90% of the problems.
Here's what real clarity actually looks like:
(You Right Now)
"We get leads but they don't convert..."
"I'm not sure what channel is working..."
"We're burning cash on ads..."
"Should we hire more salespeople?"
(You in 2 Weeks)
Know your exact CAC by channel
Not guesses. Real data. Real numbers.
See where customers are dropping off
The exact page/email/moment they leave.
Understand which 80/20 lever moves fastest
The one thing that unlocks everything else.
Have a step-by-step roadmap
Not a deck. An actual playbook.
Know exactly what to do next
And what NOT to do (equally important).
The Difference
Guessing
Clarity
Burning Cash
Strategic Allocation
Confused
Confident
Before the audit, we were throwing money at everything. After, we knew exactly where to focus. That clarity alone saved us ₦3M in wasted spend.
Ready to go from confused to crystal clear?
Limited spots available • No credit card required
Your 14 Days, Broken Down
No fluff. No generic reports. Here's exactly what we do:
AUTOPSY
🔬 Days 1-3: MARKET AUTOPSY
72 Hours of Deep Diagnosis
We get your data (Google Analytics, CRM, Stripe).
We reverse-engineer your entire funnel.
We find the leak. (There's always a leak. We find it.)
Day 1: Data Deep Dive
-
Extract all your data sources
GA4, CRM exports, Stripe, email platform
-
Build unified data dashboard
See everything in one place for the first time
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Establish baseline metrics
Current CAC, LTV, conversion rate, churn
-
Identify data quality issues
Missing attribution, tracking gaps, siloed data
Day 1 Outcome: You have a single source of truth for your metrics
Day 2: Funnel Analysis
-
Map your complete customer journey
Awareness → Consideration → Conversion → Retention
-
Calculate drop-off rates at each stage
Where are you losing 50% of people?
-
Analyze channel performance
Which channels deliver quality vs. quantity
-
Benchmark against industry standards
Are your metrics strong or weak? (for Africa)
Day 2 Outcome: You see exactly where your biggest leak is
Day 3: Leak Identification
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Diagnose root causes
Why are users dropping off? (Not just that they are)
-
Calculate the cost of each leak
How much revenue are you losing monthly?
-
Rank leaks by impact
Which one, if fixed, would transform your numbers?
-
Prepare findings presentation
Visual breakdown of your situation
Day 3 Outcome: You know the #1 thing to fix first
What You'll Know:
- Your exact cost per lead by channel
- Where customers are dropping off (the exact page/email/moment)
- How you compare to competitors in your market
- The one metric that's killing your growth
DESIGN
📋 Days 4-7: BUILD YOUR PLAYBOOK
Custom Framework Design
We don't give you a pretty deck. We give you a playbook.
Step-by-step: what to do, how to do it, what to expect.
Positioning & Messaging Diagnostic
Craft messaging that resonates with African buyers. Address local pain points, payment concerns, and trust barriers head-on.
Acquisition vs Retention Split
Determine the optimal balance between hunting new customers and keeping existing ones. Most founders over-index on acquisition.
Budget Allocation Matrix
Map every dollar (or naira, or shilling) to high-ROI activities. Eliminate waste. Double down on what's working.
90-Day Implementation Timeline
Week-by-week roadmap. What to test first, what metrics to watch, when to pivot or double down.
What You'll Get:
- Your custom 90-day roadmap (tailored to YOUR budget, stage, market)
- The exact messaging that converts in your market
- Channel prioritization (which 2-3 channels to focus on)
- Week-by-week action plan
TESTING
🚀 Days 8-14: PROVE IT WORKS
Live Campaign Testing & Validation
We run live tests on your top 2 growth channels.
Real money. Real results. Real data.
You see it working before committing to anything.
Channel 1: Paid Social
LinkedIn, Twitter, or Facebook campaigns optimized for your audience
Channel 2: SEO/Content
Organic search optimization targeting high-intent keywords
Channel 3: Email/Community
Direct outreach and community engagement testing
📊 You'll See Real-Time Results:
You'll immediately see which channels work best in your market
What You'll See:
- Live campaign data (conversion rates, CAC, engagement)
- What worked, what didn't, why
- Early wins you can build on
- Confidence that this actually works
Your 14-Day Journey
Each phase builds on the last, creating compounding clarity and confidence
Diagnosis
Days 1-3
Design
Days 4-7
Validation
Days 8-14
The Result:
You have everything you need to execute—whether you hire us or do it yourself.
No mystery. No surprises. No vague recommendations.
Every Month You Wait Is Another ₦500K-₦2M Left on the Table
Do the math on your own situation:
SCENARIO 1: You Wait 3 Months
Hoping the problem fixes itself
Your Recovery Path:
You're in a hole. Now you have to climb out.
SCENARIO 2: You Act Now
Get clarity immediately
Your Savings Path:
You jumped the queue. You're ahead instead of behind.
The Real Numbers:
This isn't hyperbole. Here's what the delay costs you:
If You Wait 3 Months
If You Wait 6 Months
If You Act Today
Not Convinced? Here Are Real Numbers from Real Founders:
These founders waited. Here's what it cost them:
PayFlow Nigeria
Mobile Payment Platform
"We waited 6 months to realize our onboarding was broken. By the time we fixed it, we'd lost ₦4M+ in potential LTV. The audit would have caught that in week 1."
BankTech Kenya
B2B SaaS Platform
"Our CAC was 3x higher than it should have been. We didn't know for 5 months. That's ₦2.5M in preventable waste, plus the opportunity cost."
AfroStyle Collective
E-Commerce at Scale
"We ran ads for 3 months before realizing our conversion rate was 0.5% instead of 3%. That delay cost us ₦1.8M on wasted ad spend."
Average cost of 3-month delay across these founders: ₦2.8M
Your situation could be better or worse. The audit tells you exactly.
Real transformation: From guessing to growing with clarity
The Real Question:
How many months of guessing can you afford?
The audit is free. The cost of not doing it is measured in millions.
Your audit starts in 2 minutes. Results in 14 days.
This Audit Isn't for Everyone.
Here's Who It's Actually For.
We turn away 4 out of every 5 founders who apply. Here's why:
THIS AUDIT IS FOR YOU IF:
You have product-market fit signals
(At least 100 active users, or strong retention on early users)
You're burning cash on growth but don't know why
(Ad spend, email campaigns, outreach—something isn't working)
You're willing to act on recommendations
(The audit is worthless if you don't implement)
You're in a specific African market
(Nigeria, Kenya, South Africa, Ghana—we know these markets)
You want clarity more than magic
(We'll give you truth, not promises of 10x overnight)
THIS ISN'T FOR YOU IF:
You're pre-product
(Focus on product first, growth later)
You expect us to close deals for you
(We help with GTM, not sales. You close them.)
You want a retainer agency to do it all
(We give you the playbook. You execute it. Or you hire us.)
You're looking for hacks, not strategy
(There are no shortcuts. We do deep work.)
You won't commit to testing
(The audit requires you to run live experiments. That costs money.)
Real Talk from Apex:
We reject founders who aren't ready. Not because we don't want revenue.
Because an audit doesn't help someone who won't use it.
If you're in the ✅ category, book your audit.
If you're in the ❌ category, come back when you're ready.
We'll be here.
Why We're This Selective
Because the best agencies protect their reputation by being picky
We want founders who will WIN
If you fit the criteria, you're highly likely to see massive growth. We're betting on that.
Our reputation compounds
Success clients refer more clients. Failed engagements hurt forever. We choose carefully.
We actually care
We'd rather tell you the truth ("this won't work") than take your money and fail.
We know these markets inside out: Lagos, Nairobi, Cape Town, Accra, Cairo
Your Confidence Check
Before you book, answer these honestly:
Do you have at least 100 active users with decent retention?
Are you spending money on growth right now?
Will you actually implement recommendations?
Do you want a partner or a done-for-you service?
If you answered YES to all 4, you're ready. Let's go.
We don't just rank websites. We build founders and legacies.
Why Your SaaS Needs a Different Growth Playbook Than Silicon Valley
Not because Africa is "behind."
Because Africa is different.
And different requires different strategies.
THE TRUTH ABOUT WESTERN PLAYBOOKS:
Silicon Valley assumes one thing. Africa is completely different.
Silicon Valley playbooks vs. African market realities
Payment Methods
Silicon Valley Assumes:
Customers can pay via credit card instantly
VS
African Reality:
Customers need mobile money + local payment options (Flutterwave, Paga, M-Pesa)
What this means: You must integrate local payment systems or lose 60% of potential customers
Customer Acquisition
Silicon Valley Assumes:
You acquire through paid ads at scale
VS
African Reality:
You acquire through partnerships + trust networks (referrals, communities, influencers)
What this means: Paid ads alone won't work. You need community + partnerships to scale
Unit Economics
Silicon Valley Assumes:
Your unit economics assume US pricing
VS
African Reality:
African customers pay 10% of US prices, but have higher intent
What this means: Lower price points = higher volumes. Your model needs to reflect this
Sales Model
Silicon Valley Assumes:
You hire expensive salespeople for B2B
VS
African Reality:
You win through technical credibility + founder trust (not traditional sales)
What this means: Your credibility as founder matters more than your sales team
Key Metrics
Silicon Valley Assumes:
Your metrics come from Western benchmarks
VS
African Reality:
African SaaS has completely different CAC/LTV ratios
What this means: Your benchmarks are different. What's "good" in Africa isn't what's good in the US
THE RESULT:
Founders who copy Silicon Valley playbooks get:
3x higher CAC
You're bidding like you're in the US
50% lower LTV
Your pricing model doesn't fit
Wrong messaging
Speaking to wrong pain points
Wrong channels
Paid ads alone won't work
Broken economics
Your model breaks under African pricing
Then they wonder why they're burning cash.
OUR APPROACH:
We don't use Silicon Valley playbooks. We reverse-engineer what actually works in Lagos, Nairobi, Cape Town.
Local Payment Ecosystems
We know which payment integrations work in which markets. We know the conversion impact of each.
African Distribution Channels
We know the partnerships, communities, and influencers that actually move the needle in each city.
Realistic Unit Economics
We build your model for African pricing. Lower price points. Higher volumes. Sustainable economics.
Founder-to-Founder Trust
We know that in African markets, founder credibility matters more than traditional sales structures.
African Market Benchmarks
We know what "good" looks like in Africa. Your metrics don't need to match Silicon Valley.
Cultural Nuance
We understand the cultural differences in messaging, trust signals, and customer behavior across African markets.
Every other agency told us to run Google Ads like we're a US startup. Apex told us to focus on partnerships with telcos.
That one shift cut our CAC in half and doubled our LTV.
The Audit Isn't Just a Diagnostic.
It's your permission slip to stop copying Silicon Valley and start building for Africa.
Your market is different. Your customers are different. Your playbook should be too.
Stop guessing. Start building for the market you're actually in.
Book Your Free SaaS Audit
Get our 14-day audit framework + personalized growth plan for your African SaaS